What Is SEO?

Simply put, SEO is a set of tactics that brings more people to your site by improving search engine rankings. A good SEO strategy includes a number of practices and techniques to make sure that people who are looking for the products or services that you offer, or information relevant to your industry, find your site before they find your competitor’s site.

What Is SMO?

Social media optimization is the part of search engine optimization that deals with all things social. It includes:

Setting up and optimizing social profiles to make them as visible and relevant as possible
Publishing fresh, interesting, shareable content
Participating in social conversations to humanize your company and build brand recognition
Providing a place where customers can praise or complain about your company’s service
Responding graciously and appreciatively to customer praise
Addressing customer complaints and resolving issues in a transparent manner
… etc. Social media is where the community comes together to talk, and whether you’re participating in that dialogue or not, you are still likely a topic. Social media optimization is where you get to find out what your customers like, dislike, need, and want. You can find out how they feel about your company for virtually nothing — it’s free market research! All it costs is time.